American teens watch more on YouTube than Netflix

An overview of teenager video consumption in the United States between 2017 and 2019.

Teenagers in the United States now watch more video content on YouTube than Netflix. This is according to the latest research from Piper Jaffray in their survey of 9,500 teenagers, with an average respondent age of 15.8 years.

YouTube accounted for 37% of teenager daily video consumption in fall 2019, an increase from one-quarter (26%) in spring 2017. This is the first time longer has been spent on YouTube than Netflix, whose share of total consumption has remained relatively flat but dipped to 35% most recently.

The launch of Disney and Applestreaming services further...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands