Amazon and Google look beyond US for smart speaker growth

Rob Clapp

An overview of the global smart speaker market by vendor between Q2 2018 and Q2 2019.

Amazon and Google are focusing their smart speaker businesses outside of the United States, according to the latest data from Canalys. Over one-half (55%) of all Google smart speaker shipments were to international markets in Q2 2019, up from 42% in Q2 2018.

Amazon saw particularly strong expansion outside of the United States. International markets accounted for one-third (32%) of all shipments in Q2 2018, rising to one-half (50%) this year.

Overall, Canalys reported that the US market dipped in the second quarter of 2019 – down 2.4% year-on-year to a total of 6.1 million units shipped. China saw impressive...

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