Airbnb marketing spend up sixfold as revenue tops $1bn

An overview of Airbnb marketing spend and revenue in Q2 2021.

Airbnb's marketing spend has increased sixfold following the disruption from the coronavirus pandemic, though its share of revenue is lower than pre-pandemic levels according to the latest company reports.

The travel company's spend on brand and performance marketing reached $208.9m in the second quarter of 2021, an increase of 533% year on year. This is in line with what was spent in the first quarter of 2020 when the coronavirus pandemic was first em