Airbnb's marketing spend has increased sixfold following the disruption from the coronavirus pandemic, though its share of revenue is lower than pre-pandemic levels according to the latest company reports.
The travel company's spend on brand and performance marketing reached $208.9m in the second quarter of 2021, an increase of 533% year on year. This is in line with what was spent in the first quarter of 2020 when the coronavirus pandemic was first em