Addressable TV set to account for 10% of total TV impressions by 2022

An overview of share of daily audio-visual ad minutes by type in the UK, 2016–2022(f).

Mindshare Futures believes that, by 2022, 30% of audio-visual advertising (excluding cinema) in the UK will be addressable, though only 10% of linear TV impacts (885 billion in 2016) will be delivered as such. While that share is low, it would still represent...

Not a subscriber?

Schedule your live demo with our team today