A quarter of US marketers intend to use influencers less after COVID-19

An overview of influencer marketing in the United States during and after the novel coronavirus (COVID-19) outbreak.

One-quarter (26%) of influencer marketers in the United States say they will use the channel less after the novel coronavirus (COVID-19) outbreak ends, according to a May survey from influencer marketing platform Linqia.

This is higher than the share of practitioners who plan to use influencers more after the outbreak, with 21% falling into this group. Half (53%) say there'll be no change in their use of influencer marketing.