A quarter of Americans are gaming more during COVID-19

An overview of consumers in the United States who are planning to game more during the novel coronavirus (COVID-19) outbreak.

One-quarter (26%) of American consumers are expecting to game more during the COVID-19 outbreak, according to the latest twice-weekly survey data from Savanta analysed by WARC Data. Across all age groups, gaming is expected to increase, providing an opportunity for marketers to reach more audiences.

Americans aged between 25–34 are expecting to increase their time spent gaming more than any other age group, though this rate dipped lower than the 35–44 age group on the 27th of April. The youngest age group has decreased steadily since 9th of April, falling from 47% to 25% of the consumers expecting to game...

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