A quarter of Americans are gaming more during COVID-19

Marte Aune

An overview of consumers in the United States who are planning to game more during the novel coronavirus (COVID-19) outbreak.

One-quarter (26%) of American consumers are expecting to game more during the COVID-19 outbreak, according to the latest twice-weekly survey data from Savanta analysed by WARC Data. Across all age groups, gaming is expected to increase, providing an opportunity for marketers to reach more audiences.

Americans aged between 25–34 are expecting to increase their time spent gaming more than any other age group, though this rate dipped lower than the 35–44 age group on the 27th of April. The youngest age group has decreased steadily since 9th of April, falling from 47% to 25% of the consumers expecting to game...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands