90% of brand TikTok videos have product placement

An overview of brand posts and their performance on TikTok.

Almost all brand videos on TikTok feature a product, according to an analysis by video editor company InVideo.

The research shows that nine-tenths (90%) of brand videos on TikTok had some form of product placement. Influencers and celebrities are also common, with a quarter of videos featuring an endorsement or collaboration with an influencer (26%) or celebr

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands