Digital budgets have grown strongly following COVID-19 disruption and marketer enthusiasm for online channels shows no sign of slowing, according to a WARC survey of more than 1,500 practitioners.
Online video and social media lead the pack, with 77% and 68% of marketers, respectively, expecting to increase their investment in 2022. Newer channels like podcasts are also attracting higher spend, with 54% reporting a planned increase.
