70% of direct mail is opened, 7% prompts a website visit

An overview of direct mail actions by households in the United Kingdom.

Over two-thirds of UK direct mail items are opened and 7% prompts a visit to the sender's website, according to the latest panel data from JICMAIL and Kantar TNS.

Despite 55% of items being thrown away within 28 days, this means 45% are still live after...