41% of consumers prefer a mix of in-store and online shopping

An overview of shopping preferences across 11 countries.

Most consumers prefer a mix of in-store and online shopping and relatively few prefer online shopping on its own, according to research from Facebook IQ.

Globally, 41% of shoppers said they prefer in-store and online shopping together while just a quarter (24%) said they solely prefer online shopping. Despite e-commerce's strong growth over the past two years, a higher share of consumers said they pre