38% of large retailers using IoT for in-store contextualised marketing

An overview of the uses of Internet of Things technology among adopters in the retail and wholesale industry.

Nearly two-fifths (38%) of large-scale retailers using the Internet of Things (IoT) have done so in the area of in-store contextualised marketing. This is according to a Microsoft survey of 267 companies in the retail and wholesale industry who have adopted some form of IoT technology.

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