37% of brands to spend more on email marketing this year

An overview of planned email marketing budgets in 2022.

Well over a third of marketers (36.7%) say they plan to spend more on email marketing this year, according to data from email marketing company Litmus. While most of these brands expect an increase of up to 15%, 7.0% say the increase will be by more than 15%.

This follows a cut in budgets at the start of the COVID-19 pandemic, when 35% of marketers said they were reducing their email budget.

Integrating email with other marketing channels is the quickest growing segment for these marketers, with 35.8% reporting a planned increase in 2022. This comes as brands...

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