25% of marketers are merging e-commerce and digital branding teams

An overview of how marketing teams are being restructured in response to the opportunity for brand building as part of e-commerce initiatives.

More than 60% of marketers say their team is being restructured in some form in response to the opportunity for brand building as part of e-commerce initiatives, according to WARC's global survey of marketing executives.

'Merging e-commerce and digital branding/marketing teams' is most popular, reported by 25% of marketers.