WARC Creative profile: Burger King

WARC Creative brand profile for Burger King, showing its performance in the WARC Rankings and benchmarked against WARC’s suite of creative effectiveness frameworks.

1. Performance in the WARC Rankings over time

Burger King has performed exceptionally well in the WARC Rankings over the past six years, particularly in the Creative 100. The fast food company has consistently ranked as the #1 brand in the Creative 100 since 2019 and had the #1 campaign in 2020 and 2021.

While traditional activities such as TV spots have played a key role in Burger King’s short-term advertising, the most successful campaigns are those that tried to move away from the norm, consequently catching consumer attention and sparking...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands