WARC Creative brand profile: Pepsi

WARC Creative brand profile for Pepsi, showing its performance in the WARC Rankings and benchmarked against WARC’s suite of creative effectiveness frameworks.

1. Performance in the WARC Rankings over time

Pepsi has consistently ranked among the top performers in the soft drinks category within the WARC Rankings. The brand has achieved the most success in the Effective 100, ranking in the top 50 four times in total. It reached a peak of 7th place in 2023 through campaigns such as Better With Pepsi, which ranked in 17th place that year.

In the Media 100, the brand performed well from 2020 to 2022, reaching its peak position of 22nd in 2022. This success was bolstered by the successful campaign Virtual...

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