WARC Creative brand profile: McDonald’s

WARC Creative brand profile for McDonald’s, showing its performance in the WARC Rankings and benchmarked against WARC’s suite of creative effectiveness frameworks.

1. Performance in the WARC Rankings over time

McDonald’s has performed well in the Rankings over the years, particularly in the Effective 100 where it has ranked in first place every year since 2020. With the fast food brand performing so highly in the Effective 100, we might expect many of its campaigns to also rank highly. However, McDonald’s has only had one campaign rank in the top 10 for effectiveness, and this was Famous Ordersin 2023 and 2022. Besides that, its most awarded campaign, ranking in the top...

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