WARC Creative brand profile: Volkswagen

WARC Creative brand profile for Volkswagen, showing its performance in the WARC Rankings and benchmarked against WARC’s suite of creative effectiveness frameworks.

1. Performance in the WARC Rankings over time

Volkswagen has achieved good results in the WARC Rankings, consistently securing a position within the top 50 across all three rankings. In the Creative 100, the brand has achieved two top 10 rankings since 2018, with its highest placement at 2nd in 2018. Volkswagen has been more successful in the Media 100 in the past few years, maintaining a top 10 position for two consecutive years through campaigns such as GTI Hijack.

Chart source: WARC Rankings Interactive. To see rankings over time for other brands, advertisers and agencies, click here....

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