WARC Creative brand profile: Samsung

WARC Creative brand profile for Samsung, showing its performance in the WARC Rankings and benchmarked against WARC’s suite of creative effectiveness frameworks.

1. Performance in the WARC Rankings over time

Samsung has seen a number of successful years in the WARC Rankings, with both its main brand and sub-brand, Samsung Galaxy, frequently ranking among the top brands over the past five years. The technology brand has performed particularly well in the Creative 100, consistently securing a position in the top 20 every year, except for 2020. Last year, Samsung achieved its highest rank for creativity, securing 6th place, driven by three of its campaigns that ranked in the top 100.

The brand has also enjoyed success in the Media 100, ranking in...

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