WARC Creative brand profile: KFC

WARC Creative brand profile for KFC, showing its performance in the WARC Rankings and benchmarked against WARC’s suite of creative effectiveness frameworks.

1. Performance in the WARC Rankings over time

KFC has demonstrated a strong overall performance in the WARC Rankings over the years, despite fluctuating in rank in the Media 100 and Creative 100. In the Effective 100, KFC has consistently maintained a top-five ranking since 2020.

Research from our rankings show that humour is a key component of effective KFC campaigns: almost half of all KFC campaigns that have ranked in the Effective 100 integrated humour as a strategy. Similarly with consumer generated content: almost 70% of campaigns in the Effective 100 incorporated this strategy. Interestingly, KFC has seen success...

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