WARC Creative Analysis: McDonald's

WARC Creative analysis for McDonald's, showing its performance in the WARC Rankings and benchmarked against WARC’s suite of creative effectiveness frameworks.

McDonald’s has been on a reinvention journey in recent years, from its supply chains, to the look of its restaurants, to the tone and content of its messaging. And that reinvention journey has been internal too. A re-prioritisation of creativity across the entire organisation has had clear dividends for the business.

In the 2024 WARC Rankings, McDonald’s had its strongest ever ranking for creativity, placing 3rd. The brand also did something that no other had achieved before it: ranking in the top 3 across each of our three rankings. Having placed 1st for effectiveness since 2020, this year...

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