WARC Creative 100: Summary of results 2022

The world’s most creative advertising and marketing campaigns, according to the WARC Creative 100.
  • Across the top 10 campaigns there was a focus on giving different sections of society a voice, including by Bodyform/Libresse/Libra and Mastercard.
  • Anheuser-Busch InBev have methodically climbed their way up the advertisers table in recent years, coming third in 2020, second in 2021 and now topping the table.
  • The USA has always topped the countries table but it left the rest of the world far behind in 2021 with no other performances even close, with nearly a third of the campaigns in the top 100....

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