Campaign details
Brand: YPFBrand owner: YPFAgency: BBDO ArgentinaCountry: Argentina
Market background
Over the past 30 years, we have seen Argentina spiraling down a chronic inflationary process, with its public accounts reflecting twin deficits (fiscal and trade-related).
A large part of this economic context can be explained by a dysfunctional energetic matrix:
- Argentina is a country with unique energy resources (both renewable and non renewable), but – for lack of legal and economic predictability – they have not been adequately invested in.
- As a consequence, Argentina is forced to import energy. But, to prevent...