Xu Fu Ji, a traditional Chinese candy brand, was once a must-have item for every Chinese family during the Spring Festival. However, as the sense of festive rituals becomes less and less, the brand's association with the Spring Festival has gradually diminished. Xu Fuji hopes to reawaken the love of brands in Chinese families, increase the participation of young consumers, and increase brand influence.
Case details
Brand : Xu Fu Ji
Brand owner : Nestle
Main Agency : Mindshare Media
Put on the market : Mainland China
Delivery time : January 17-January 26, 2019
Industry : Food Retail
Media channels : Music APP, H5
Budget : 2.38 million
Case summary
Xu Fu Ji is a traditional...
