WestJet's 12,000 mini miracles

This case study describes how WestJet, a Canadian airline, utilised social media to increase brand engagement.

WestJet's 12,000 mini miracles

Client: WestJet

Agency: In-House

Campaign Summary

To stand out during holiday season, the Canadian airlines, WestJet, built on its content marketing equity of the past three seasonsand and delivered a deeply emotional, virtual...

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