United Healthcare: The 'Ways In' Campaign

This case study looks at United Healthcare's 'Ways in' campaign that used hugely relatable, and often hilarious stories to engage US consumers in health insurance.

United Healthcare: The 'Ways In' Campaign

Campaign Summary

This case study of "The Ways In Campaign" for the US health insurance agency, United Healthcare, challenges convention in the healthcare marketing category with its use of hugely relatable, and...

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