Case details
Brand : Uniqlo
Brand owner : Uniqlo
Main Agency : Dentsu Public Relations Consultants (Beijing) Co., Ltd.
Holding Group : Fast Retailing (China) Trading Co., Ltd.
Put on the market : Mainland China
Launch time : January 1, 2017-September 30, 2020
Industry : Clothing retail
Media channels : TV, portals, industry media
Budget : 50 million
Case summary
Facing the rapidly changing Chinese market and consumers, higher demands are put forward for healthy, comfortable, high-quality, cultural and creative, and experiential lifestyles. As physical retail is impacted by the...