Uniqlo: LifeWear creates an artistic and scientific brand, product and service experience differentiated value, inspires consumers' inspiration for a better life in all aspects, and leads a new life and lifestyle

Case details

Brand : Uniqlo

Brand owner : Uniqlo

Main Agency : Dentsu Public Relations Consultants (Beijing) Co., Ltd.

Holding Group : Fast Retailing (China) Trading Co., Ltd.

Put on the market : Mainland China

Launch time : January 1, 2017-September 30, 2020

Industry : Clothing retail

Media channels : TV, portals, industry media

Budget : 50 million

Case summary

Facing the rapidly changing Chinese market and consumers, higher demands are put forward for healthy, comfortable, high-quality, cultural and creative, and experiential lifestyles. As physical retail is impacted by the...

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