UN Women Australia: When will she be right?

UN Women Australia, a non-profit organisation for gender equality, increased awareness and showed Australians how far they still had to go to achieve gender equality with a social campaign that asked when will she be right.

Brief and Objectives

Although the UN is a famous global name, as a local organisation, UN Women Australia wasn't well known, nor was its agenda: to achieve gender equality by 2030.

Our job was to raise the profile of UNWA and help accelerate its agenda toward equality through awareness and donations.

  • Objective 1: Increase YOY the total value of donations over the IWD campaign period.
  • Objective 2: Increase YOY the number of donors over the IWD campaign period.
  • Objective 3: Generate cultural impact for the brand and message
  • Objective 4: Deliver $2 Million+ in Earned Media Value with $0 Media...

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