Campaign Overview

For our AW18 campaign, Tryano wanted to celebrate women and their individuality. We wanted to be part of their journey, give them a voice, empower them and guide them to build their own identity through fashion.

We invited all the City Girls to embark on a journey of self-discovery through one of four declarations: #IAmBold; an adventurous and daring rule breaker who is not afraid to stand on her own, #IAmChic; an elegant and discreet woman with a sophisticated twist, and #IAmFierce, a strong and well-presented leader pushing the boundaries of conventional fashion and #IAmVivid; a bubbly and stylish showstopper with an uncompromising attitude.