Tobacco Free Florida: Auctioneer

This case study describes how Tobacco Free Florida, an anti-smoking organisation, dropped the smoking rate in Florida amongst teenagers through The Facts Now campaign.

Tobacco Free Florida: Auctioneer

Agency: Alma Ddb

Campaign summary

This case study for Tobacco Free Florida in the US features a radio spot "Auctioneer" as part of its socially-driven, smoking-cessation campaign "The Facts Now" that targeted Florida's t

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