Campaign details
Campaign: Swipe NightClient: TinderAgency: 72andSunnyCountry: US
Market background and context
For Gen Z, Tinder was a popular (but predictable) choice in the world of dating apps
- Tinder, a dating app that launched in 2012, was transitioning from a brand that caters to millennials, but Gen Z still viewed it as a legacy player.
- While many young people graduate into Tinder as a right of passage when they turn 18, the app lacked the shiny appeal of the newer players on the market.
- Tinder invented the “swipe” as a way of matching...