Tinder, the dating app, successfully engaged members of Gen Z by entering the entertainment space with an interactive series called “Swipe Night”.m“Swipe Night” was crafted by TV writers, and gave Tinder users the opportunity to make critical decisions in the midst of a potentially apocalyptic event.
Campaign: Swipe NightClient: TinderAgency: 72andSunnyCountry: US
Market background and context
For Gen Z, Tinder was a popular (but predictable) choice in the world of dating apps
- Tinder, a dating app that launched in 2012, was transitioning...