Brand: Procter & Gamble
Agency: Saatchi & Saatchi
Country: US
Campaign summary
This case study for P&G is about a Super Bowl TV and social media campaign that created an illusion of reality to mesh seamlessly with live game commentary. Akin to a giant practical and very public joke that everyone was in on, including Fox network, the NFL, and fan-favorite commentator Terry Bradshaw. Everyone that is, except the viewers.
The setup: Terry Bradshaw discovers an epic barbecue stain on his shirt just before half-time and what happens then.
The ground-breaking campaign received:
- 6.3 million views...