Student Body Armor

Cocks Not Glocks, a US non-profit student organization, changed the face of safety by creating an integrated campaign to draw awareness to recent "campus carry" legislation.

Brand: Student Body Armor

Client: Cocks Not Glocks

Agency: Fcb New York, New York

Campaign summary

In this case study by Cocks Not Glocks, a US non-profit, student organization dedicated to changing the face of safety by fighting absurdity with absurdity, mounted an integrated campaign to draw awareness to recent "campus carry" legislation. Already passed in 9 States, it allows anyone with a license to carry guns onto school grounds.

In the United States, on average, there has been an incident involving a firearm at a school every week for the last four years. In a bitingly...

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