Stayfree: Project Free Period

Stayfree, a feminine hygiene brand, used the power of two taboos, periods and prostitution, to draw attention to women's employment potential in India and achieve 19% growth for the brand.

Campaign details

Advertiser: Johnson & JohnsonBrand: StayfreeAgency: DDB Mudra MumbaiCountry: India

Objectives

Stayfree exists in the business of menstrual health but has a much larger purpose. Stayfree sees pads as enablers, giving girls and women the physical...

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