State Street Global Advisors: Fearless Girl

Investment firm State Street Global Advisors sparked a conversation on women's equality issues in the US with the statue of a girl confronting Wall Street's Charging Bull.

Campaign details

Client: State Street Global Advisors Agency: McCann New York Country: US

Campaign Summary

State Street Global Advisors (SSGA), the world's third largest asset manager, along with its agency McCann New York, caused an overnight sensation with the sudden, surprise appearance of "Fearless Girl," a bronze statue of a defiant girl strategicall

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