South African Tourism: Discover your South Africa

Government-funded board South African Tourism (SAT) increased holiday bookings and changed perceptions of the country as a leisure destination in the UK through an immersive and personalised experience.

Campaign details

Brand: South African TourismAgency: BD NetworkMarket: United Kingdom

Challenge and business objectives

South African Tourism (SAT) is a government-funded board that collaborates with and provides support to trade to sell package holidays through...

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