Case details
Brand : Snickers
Brand owner : Mars Group Mars
Main agency : MediaCom
Secondary agency : BBDO, JSPR
Holding Group : GroupM GroupM Group
Put on the market : Mainland China
Launch time : December 22, 2020-January 31, 2021,
January 1, 2019-January 27, 2019,
January 8, 2018-February 4, 2018
Industry : Food
Media channels : news media, short video platform, map app, vertical booking/journey platform
Budget : 36 million
Case summary
Snickers has long taken over the Spring Festival travel scene of China's huge population...