Scania: Angel Call
Brand: ScaniaAgency: Geometry Global MoscowLaunch date: 06.04.2016Duration: 1 monthMedia used: Google Play, Web, Direct MailTarget audience: Truck drivers' nearest and dearest, truck drivers, transportation company managers
Challenge and Business Objectives
To improve highway safety, Scania and Geometry Global Moscow wanted to find an effective and efficient way to help truck drivers stay awake at the wheel. Research shows 28% of Russian truck drivers have fallen asleep at the wheel killing 15,000 every year. In executing this project, we also wanted to build a community through social engagement....