Campaign details
Brand: Sally HansenBrand owner: CotyAgency: ZenithMarket: USA
Executive summary
How do you launch a new nail collection during pandemic-induced salon closures and stay-home measures? The answer: create a first-to-market Snapchat AR Lens, featuring five collection colors and a prominent design cue for the 2-Step Top Coat application. Consumer desire for escapism and fun in COVID-19 realities, paired with acceleration of digital discovery and e-commerce led us to create a digital try-on experience to bring the nail salon experience to mobile devices.
Before COVID-19, Sally Hansen was a market leader and its...