Case details
Brand : Rizheng Food
Brand owner : Rizheng Food Industry Co., Ltd.
Main agency : Kangrui Marketing Consulting Co., Ltd., No. 5 Public Notice Office
Put on the market : Taiwan
Launch time : August 24, 2020-November 1, 2020
Industry : Food Retail
Media channels : video platform, social media, search, KOL, community
Case summary
How can a food brand that has been in the market for nearly 50 years reshape its brand image to attract the attention and preferences of the young people of the Y and Z generations?...