Real-time Experience Tracking: filling a big data gap

This case study describes how LG, the South Korean consumer electronics company, plugged a knowledge gap in the complex path to purchase of its high-value products by understanding three elements of the shopper experience.

Real-time Experience Tracking: filling a big data gap

Douglas Loretucci & Fiona Blades LG Electronics / MESH Experience

Introduction

With an ever increasing amount of data available to us, why is it still so difficult to make decisions about marketin

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