Radio Flyer: Travel Agency for the Imagination

US toy manufacturer Radio Flyer raised awareness of its 100th birthday by opening a pop-up travel agency for kids.

Campaign details

Agency: FCB ChicagoBrand: Radio Flyer, Inc.Country: USA

Executive summary

Radio Flyer is a beloved US toy manufacturer, maker of the iconic Little Red Wagon. In partnership with FCB Chicago, Radio Flyer created a Travel Agency for the Imagination, housed in a Chicago storefront and adorned with beautiful posters of imaginary destinations.

Real travel agents helped kids find their perfect dream adventure and choose the Radio Flyer vehicle that would take them there. Passports, itineraries and travel essentials were all included.

  • The goal was brand recognition for Radio Flyer's 100-year celebration, and the travel...

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