Public welfare: hug in the air

Case details

Brand: None (public welfare project)

Brand owner: None (public welfare project)

Main Agency: McCANN Shanghai

Holding Group: IPG

Put on the market: Mainland China

Launch time: March 2, 2020-still in progress

Industry: Public Welfare

Media channels: social media, H5

Budget: 0

Case summary

The new crown pneumonia broke out in China in early 2020. Everyone began to isolate, and even the most usual hug became difficult.

So a group of advertisers launched a battle of #间空抱#. We created a song that called #间空抱# and collected amateur material...

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