Photoshop: Murder Mystery

This case study explores how Adobe Photoshop managed to reignite its fans’ love for the brand through the launching of a Photoshop murder mystery challenge on Facebook.

Campaign details

Client: Adobe

Agency: Edelman New York

Industry: Computer Software & Multimedia Productions

Media: Digital, Interactive & Mobile

Market: United States

Executive Summary

Last Halloween, American multinational software company Adobe launched...

Not a subscriber?

Schedule your live demo with our team today