Philharmonic 912 no trap baby plan

李玉红, Neil Chen, Nancy Yang

The multivitamin launched by Bayer Group's brand Ellevi can effectively prevent a variety of birth defects, but its popularity, influence and market share in the high-potential low-line market are not high, so Ellevi hopes to build a sustainable platform Long-term creation of social and commercial value for the brand.

Case details

Brand: Philharmonic

Brand owner: Bayer Group

Main Agency: Ylab

Holding Group: WPP

Put on the market: Mainland China

Delivery time: From September 12th-September 30th, 2020

Industry: Healthcare

Media channels: social media, news media, outdoor advertising, offline events, live broadcasts, public relations

Budget: 10 million

Case summary

Bayer Philharmonic multivitamins can effectively prevent a variety of birth defects. In order to drive long-term sustainable development, how to successfully penetrate the low-line market is a challenge for future brand growth.

We have created a new sustainable marketing approach. The...

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