Philharmonic 912 no trap baby plan

The multivitamin launched by Bayer Group's brand Ellevi can effectively prevent a variety of birth defects, but its popularity, influence and market share in the high-potential low-line market are not high, so Ellevi hopes to build a sustainable platform Long-term creation of social and commercial value for the brand.

Case details

Brand: Philharmonic

Brand owner: Bayer Group

Main Agency: Ylab

Holding Group: WPP

Put on the market: Mainland China

Delivery time: From September 12th-September 30th, 2020

Industry: Healthcare

Media channels:social media, news media, outdoor advertising,...