Pepperjack: Treasury Wine Estates
Mediacom
This paper won the Beverages category at the MFA (Media Federation of Australia) Awards 2011.
Executive Summary
We linked a consumer-centric local community cultural insight with mobile technology to connect our brand with consumers and their dining experience and mobilise support for on-premise trade customers.
We used various mobile formats online and offline with multiple touch points to promote a 'Battle of the Steaks' message to consumers.
Central to the campaign was our Battle of the Steaks mobile site. This site created engagement with a heavy focus on interactive enabling voting and more importantly ensuring...