Campaign details
Brand: OREO, HBOBrand owner: Mondelez, HBOAgency: 360iMarket: United States
Executive summary
We brought the most quintessential elements of Game of Thrones and OREO to life through a special-edition product that was crafted in secrecy and hit shelves one week before the show’s final season premiere.
Challenge and business objectives
We all know that people love cookies. In fact, cookie consumption is so universal that category growth is typically less about finding new cookie eaters, and more about strengthening relationships with lifelong cookie lovers. And considering that OREO is America’s favorite cookie, we have...