OREO and HBO: OREO x Game of Thrones

Cookie brand OREO reignited brand love among American adults by launching a limited-edition product created in partnership with HBO’s Game of Thrones.

Campaign details

Brand: OREO, HBOBrand owner: Mondelez, HBOAgency: 360iMarket: United States

Executive summary

We brought the most quintessential elements of Game of Thrones and OREO to life through a special-edition product that was crafted in secrecy and hit shelves one week before the show’s final season premiere.

Challenge and business objectives

We all know that people love cookies. In fact, cookie consumption is so universal that category growth is typically less about finding new cookie eaters, and more about strengthening relationships with lifelong cookie lovers. And considering that OREO is America’s favorite cookie, we have...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands