Operation Lux Green Hatta

As the first personal care product brand under Unilever to enter the Chinese market, Lux has always taken environmental protection and sustainable development as corporate social responsibilities. The brand hopes to realize multiple interactions between consumers and supermarket customers by exploring a sustainable public welfare model, and work with partners to practice corporate social responsibility and sort out a good brand image.

Case details

Brand : Lux

Brand owner : Unilever

Main agency : Beijing Shengshibaidai International Culture Communication Co., Ltd.

Put on the market : Mainland China

Launch time : 2011-still executing

Industry : Personal Care Products

Media channels : TV, social media, public relations, charity events, live broadcast, print media,

Budget : 1.5 million

Case summary

The Lux Green Hada Operation has been in operation for 10 years. It has planted 10,300,000 square meters of grass in Tibet. Through the planting of pastures, it has effectively improved the problems of grassland...

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