Netflix: House of Cards FU 2016

This case study reveals how the US video streaming service Netflix made itself noticeable through the most-watched presidential debate in American history to promote the launch of TV show House of Cards' new season.

Brand: Netflix

Agency: MEC and BBH New York

Summary

During the most-watched debate in American History, Netflix hijacked reality to launch the new season of House Of Cards, the US cable network's sinister, political satire on the American presidency.

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