Nestle Silky Latte x Luo Tianyi: Virtual Idol Customizes Love Words, Stimulating the Purchasing Power of Generation Z

Case details

Brand : Nescafé

Brand owner : Nestlé

Main Agency : Mindset China

Put on the market : Mainland China

Launch time : November 19, 2018-April 7, 2019

Industry : Beverage

Media channels : social media, H5, short video platform, video platform

Budget: 10 million...

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