Nescafe Coffee: I can't sleep with coffee

Case details

Brand: Nescafe

Brand owner: Nestle

Main agency: Mindset China, Publicis Group

Put on the market: Mainland China

Delivery time: February 23, 2020 to March 15, 2020

Industry: Beverage

Media channels: social media, video platform, APP, game platform

Budget: 3.5 million

Case summary

In China, Nescafe is the leading brand in the field of instant coffee. As a traditional brand with a long history and heritage, its sales channels are more biased towards offline retail. The emergence of the new crown pneumonia epidemic has brought huge challenges to brands ,...

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